Subscription Box Packaging Trends for 2025
Why 2025 is a turning point for subscription packaging Subscription models thrive on repeat delight: your pack is both protection and promise. In 2025, three forces converge to rewrite the rules — stronger regulation and producer-cost schemes in the UK and EU, consumers who prioritise sustainability and shareability, and cheap digital/print tech that makes customisation […]
Interactive Packaging Trends You Need to Try
Packaging is no longer a silent shelf asset—it’s your always-on owned media channel. From FMCG and beauty to specialty food, interactive formats let you: UK context: Many retailers (e.g., Tesco, Waitrose, Boots) push clear on-pack messaging and digital support. Meanwhile, the UK Plastic Packaging Tax encourages recycled content—your packaging can use digital to explain material […]
Augmented Reality in Packaging: 10 Powerful Benefits
Augmented Reality in Packaging (AR Packaging) combines physical product packaging with digital experiences that customers can access by scanning a QR code, NFC tag, or image using a smartphone. It transforms traditional packaging into an interactive marketing tool that delivers videos, animations, product guides, games, promotions, and immersive brand experiences. Brands across the United Kingdom […]